NICHOLAS PESSARRA
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Client: SUN & SKI

Role: COPYWRITER, BRAND STRATEGIST, & LEAD CREATIVE

Agency: Versa Creative Group

Outcome: After only a few short months, I inherited the role of lead creative for our largest client, Sun & Ski. My responsibilities included overseeing multiple social media accounts, writing for TV, Radio, Billboards, E-Blasts, ROPs, Print, etc., and developing brand strategies and full-scale campaigns.

Above, you will find several examples of social media posts used to promote the brand and specific well-known vendors, including Under Armour, Chaco, and Oakley, and below is a Grand Opening ad that played in theaters, intended to relay the intensity and adventure that the Sun & Ski brand offers while replicating the look and feel of a movie trailer.
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