LEGO Of Your Inhibitions
The following is an editorial piece that I wrote for one of my previous agency's newsletter.
There are few brands for which I find myself advocating in my day-to-day life. That being said, there is one product that I believe everyone needs to go out and buy at his or her earliest convenience. And that, my friends, is LEGO.
A few weeks ago, I had the sincerest pleasure of seeing the hugely successful LEGO Movie with some friends of mine. Somewhat to my surprise, I had the time of my life. I laughed, I cried, but most importantly, I was reminded of a simpler time when I was first discovering a world of creativity with that childlike sense of wonder that we so often forget in our daily lives. I guess you can say that LEGO was a gateway toy that encouraged creative thinking and led me to where I am today.
Ultimately, the film centers on the conflict between creativity and structure and between controlled chaos and absolute order.
In our lives, we need to find a balance. However, too often we side with order and organization, regimenting our lives to the point where we forget to have fun. To help combat this, I propose the following homework assignment. Go out to your nearest toy store and purchase a LEGO set. Then, by yourself or with friends and family, go wild.
Build the model. Freestyle your own design. Just have fun.
Whatever your interest (superheroes, Spongebob Squarepants, cowboys, Teenage Mutant Ninja Turtles, medieval knights, Lord of the Rings, Star Wars, architecture, etc.), you can find a product to fit what you love.
In the end, the goal is to rediscover what it’s like to be a child. After all, there is a reason that toys include the “and up” after the recommended age on the box, and that’s because you never stop being a kid.
(If your can’t find a toy store in your area or you need a welcome distraction, then visit www.buildwithchrome.com and let the creative juices flow.)
A few weeks ago, I had the sincerest pleasure of seeing the hugely successful LEGO Movie with some friends of mine. Somewhat to my surprise, I had the time of my life. I laughed, I cried, but most importantly, I was reminded of a simpler time when I was first discovering a world of creativity with that childlike sense of wonder that we so often forget in our daily lives. I guess you can say that LEGO was a gateway toy that encouraged creative thinking and led me to where I am today.
Ultimately, the film centers on the conflict between creativity and structure and between controlled chaos and absolute order.
In our lives, we need to find a balance. However, too often we side with order and organization, regimenting our lives to the point where we forget to have fun. To help combat this, I propose the following homework assignment. Go out to your nearest toy store and purchase a LEGO set. Then, by yourself or with friends and family, go wild.
Build the model. Freestyle your own design. Just have fun.
Whatever your interest (superheroes, Spongebob Squarepants, cowboys, Teenage Mutant Ninja Turtles, medieval knights, Lord of the Rings, Star Wars, architecture, etc.), you can find a product to fit what you love.
In the end, the goal is to rediscover what it’s like to be a child. After all, there is a reason that toys include the “and up” after the recommended age on the box, and that’s because you never stop being a kid.
(If your can’t find a toy store in your area or you need a welcome distraction, then visit www.buildwithchrome.com and let the creative juices flow.)